Like most cliches, the perceived competitive gap between the large market teams and small market teams is inaccurate. Of the four teams remaining in the conference finals, Miami plays in the country’s 17th largest T.V. market, followed by Indianapolis (26th), San Antonio (36th) and Memphis (49th). For reference, Charlotte is the 25th largest T.V. market.
There are a lot of reasons to say yes, but the answer may not be what you think.