Sports

Jordan Unveils New Hornets Logos For Next Season

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The Charlotte Bobcats unveil the new logo for next years team name change during their game at Time Warner Cable Arena on December 21, 2013 in Charlotte, North Carolina.  (credit: Streeter Lecka/Getty Images)

The Charlotte Bobcats unveil the new logo for next years team name change during their game at Time Warner Cable Arena on December 21, 2013 in Charlotte, North Carolina. (credit: Streeter Lecka/Getty Images)

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CHARLOTTE, N.C. (AP) — Bobcats owner Michael Jordan has unveiled the brand identity the Charlotte Hornets will use after this season.

Jordan introduced the team’s primary new logo and word mark — as well as one of the eight alternatives — during a halftime ceremony at Saturday night’s game against the Utah Jazz, saying “You guys asked and we delivered.”

The primary logo features the purple and teal palette used by the Charlotte Hornets from 1988-2002 with a more aggressive-looking hornet with piercing eyes, a raised antennae, larger wings and pointed stinger. In the logo is a basketball that doubles as the hornet’s body with the Hornets word mark written across the insect.

The Bobcats officially become the Hornets the day after their final game this season.

Says Jordan “Tonight is a special night.”

(© Copyright 2013 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)

 

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