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Fred Whitfield: Purple And Teal Will Be A Heavy Part Of Home And Away Uniforms

Mac Attack
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Photo by Garrett W. Ellwood/NBAE via Getty Images)

Photo by Garrett W. Ellwood/NBAE via Getty Images)

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The Bobcats are going to be involved with WFNZ’s Street Turkeys tomorrow (November 26, 2013) at the WFNZ Dog House. To discuss their involvement as well as the Bobcats change to the Hornets name, Bobcats team president Fred Whitfield joins the Mac Attack.

On the process of choosing colors: It was an extensive process. We went back out to the fans again (after the name change), surveryed them, our sponsors and the community and it was an overwhelming response that the purple and teal meant so much to the community and resonateed with NBA basketball in the community. So, we began to focus on the shades of teal and purple. If it was 50-50, maybe we go in a different direction, but there was such an overwhelming desire to have the purple and teal come back that we looked at them as the only options. Then we had to find the right shades and the right accent colors. We think the black, cool gray, and the light blue will really make the primary colors pop.

On how difficult it was to make the decision: It was very easy. Our team is the fans’ team. Michael may be the owner, but he’s always looked at as the team belongs to the fans and the city of Charlotte. It was much bigger than just changing our name and colors. It’s a complete brand identity transformation. We’re having to re-brand everything in our organization.

On what lies ahead: Next up is our logo design, then what the court, uniforms, dance team, and mascot are going to look like. There’s 250 places in the arena we have to re-brand. The next step is making sure we get our logo right and making sure that’s like our fans really want that to be. We’re talking now to the NBA about getting out a little early, with some Hornets product, before we transition back, officially, in our team store.

On the primary jersey colors: We’re working throught that, right now, with the NBA. I can assure you the purple and teal will be a heavy part of both home and away uniforms. Having the NBA has been so important, because they’ve been involved with every re-branding process in the league and they’ve given us great information and data and we’re working closely with them, and they’re enjoying the process as much as we are.

On getting Hugo back: It’s not as easy as people may think to just go grab Hugo. He moved to New Orleans, as well. Those are conversation we’re having with the New Orleans executive team because Hugo is still endeared in the New Orleans market.

Mr. Whitfield also makes mention of possibly trying to reacquire the team records, deflects questions on pleats, and closes talking about another community outreach effort, Cornucopia, with players passing out enough food to feed 4,000 people.

 

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