NC Hospital Adopts New Slogan: ‘Cheat Death’

View Comments
In over three decades of studying ferns, Duke University professor Kathleen Pryer has received her share of grant money. But for her newest project, she's getting help from a retired nurse in Canada and a 17-year-old in Arkansas.(Photo credit  FRANK PERRY/AFP/Getty Images)

In over three decades of studying ferns, Duke University professor Kathleen Pryer has received her share of grant money. But for her newest project, she’s getting help from a retired nurse in Canada and a 17-year-old in Arkansas.(Photo credit FRANK PERRY/AFP/Getty Images)

CBS Charlotte (con't)

Affordable Care Act Updates: CBSCharlotte.com/ACA

Health News & Information: CBSCharlotte.com/Health

GASTONIA, N.C. (AP) — A North Carolina hospital that recently changed its name has also adopted a new slogan: “Cheat Death.”

Gaston Memorial Hospital in Gastonia has become CaroMont Regional Medical Center and plans to work with restaurants to create “Cheat Death” menus and will work with gyms to create “Cheat Death” workouts. A social media campaign will offer tips on cheating death.

CaroMont CEO Randall Kelley says the hospital hopes to create a community health movement.

But not everyone likes the new slogan.

County commissioner and hospital board member Jason Williams says the new slogan is a bad idea. Williams says the hospital’s new marketing campaign needs a new, positive slogan.

He says some hospital employees think the “Cheat Death” slogan cheapens their work. He says some pastors consider the slogan blasphemous.

(© Copyright 2013 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)

View Comments
blog comments powered by Disqus
Follow

Get every new post delivered to your Inbox.

Join 15,190 other followers